Content marketing is a strategic way of creating and distributing content that engages your target audience and persuades them to take action.
Build your Brand value
Blog posts, ebooks, white papers, webinars, videos, podcasts, and post-click landing pages. These types of assets can help you build your brand value and create a sense of loyalty among your audience/visitors so when you finally ask them to perform an action they are more willing to do so.
What is Content Marketing made of?
Content marketing refers to sharing knowledge, advice, or entertainment in a consumable format that may include:
- Blog articles
- Social media marketing
In digital marketing, content is used as a tool to communicate with prospects. Content separates a brand and defines its distinct value among its readers. High-quality content can generate search and social media traffic and compel readers to share it on different social media outlets and other channels that brings to you more potential customers.
This are our steps in creating Content for marketing use. Plan, Research and Creating content.
First step is always research and plan. Content planning is the act of developing a plan that will guide your brand’s efforts.
When we develop content marketing plan we do lean research to understand the buyer. We try to understand why they want it and how they would use it. We always think of 3 very important parts parts: it’s fun and engaging; it’s useful; and it’s easy to consume (balancing fun with useful varies by market). And we start at the top of the funnel with big, engaging topics and then move down the funnel with more specific topics.
Second step is to create part of the framework that involves taking ideas, themes, and topics and transforming them into content.