Copywriting is the art of writing to promote a product, a business, a person or an idea. By carefully selecting, editing, weaving and constructing those words in a way that they’ll get the attention of the reader and make them react and do some action. Copywriting is rearranging words to make things sell better.
For your business to succeed, it’s essential to have professional, well-written website copy. That’s why we feature a dedicated team of copywriters and copy editors.
We ensure the accuracy of your content by research into your industry. This allows our copywriters to produce targeted copy that appeals to your target market and also converts them.
What’s the role of copywriting in Digital Marketing?
You now know what copywriting is and that it is very important for your online presentation. Alongside design, content marketing, SEO, digital marketing plan, copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO and social media presentations. Writing better copy enables you to convert more readers into customers and we wanted to help you with it.
At the beginning there is some research, we always want to explore more about every company, about target groups, about you, your products and services. Quality copy helps every company to tell stories better, to attract customers attention, to go to the people emotions and reactions, to make a bond between your product and service and themselves. If you are stuck writing generic emails, ads, and sales letters, you can expect to spend the rest of your business career struggling to make a single sale. You need something original! something different! something that describes you and your business in the best way! And connect you with your customers in more “friendly”, bonding way.
Quality > Quantity
It is not about attractive look, or “one more email” or “one more facebook post” Important is “heart” of it, and Copywriting is a “heart” of every quality website, email, social media presentation.
Team of Rodller is here to help you with all your struggles with texts, content, concepts…