Digital Reputation is made out of what customer perception of your brand. This includes anything that can be find online about your brand, website, articles, guest posts, social network profiles, customers reviews.
Before we dig in to the digital reputation, let’s take a look at the statistics. Did you know that the average website visitor spends a total of 40 seconds on the website? Imagine trying to do a sales pitch in 40 seconds. You’ll say your name and company’s name and that’s it, the end.
Let’s not focus on early leavers. We don’t want to forget them but let’s talk now about lower percentage of people that actually stays on the website for a 2 or more minutes. What will they do? How will they check you out? What they want to find out about you? How we can help them become customers? Answer lays in Digital Reputation.
Don’t let website visitors think!
First of all your website needs to be usable. This means that if a customer comes to the website he needs to find information that his looking for without thinking. In other words, you can’t let website visitors think! Take a look at this real life example of elevator buttons and you will get an instant idea of what I’m talking about. Passengers in elevator have to think. That’s a bad usability.
Website needs to be fast and reliable!
If you have only 40 seconds for presenting yourself, image half of that time goes to page loading. If you website is slow visitors will just lose their patient and leave. Let’s take an even worse scenario, if the website is slow they might blame the internet speed but if something is not working or it’s misaligned or elements are overlapping each other, visitor will leave. That customer is lost.
Create a connection between website and its visitors
Once your users have found an information he was looking for, he will move to checking you (the owner) out or your company. This is why almost all the websites have about us page. The best way to achieve digital trust is by creating a personal vibe. Explain who you are, who your colleges are, what is your mission, how you can help and how did you help other customers in the past.
Build Digital Reputation by being active on Social Media.
Good job, website visitor is almost convinced and ready to leave his contact details. But just to be sure that his contact details are going to be used the right way. He will go and check out brand presents and social media. If your digital presence is poor and potential customers don’t see you on Google Maps, Facebook, Linkedin, Instagram and rating platforms like TrustPilot, TripAdvisor, CrunchBase, etc. he might think that it’s some kind of fraud or simply that you are not serious player and leave.
Now that we know the average customer journey. We can start building digital reputation by being active in all fields. Constantly looking for improvements and keeping content up to date. When this part is done properly and proactively you will build a strong reputation and have a huge brand awareness. Which will bring more sales and increasing number of new customers.