Pay Per Click or PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
Pay Per Click through search engines
One of the most popular forms of PPC is Search engine advertising. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering and searches.
It is important to build a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay per click campaigns by charging them less for ad clicks.
How to pay less for clicks? Simply through quality!
If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. If you want to start using PPC, it’s important to learn how to do it right. But as other digital marketing strategies PPC can bring you a lot of new users and potential customers and grow your business with new opportunities.
The process actually involves the following:
- Audience research
- Keywords research
- Demographic and location research
- Campaign structure setup
- Creating and setting up PPC Ads
- Periodically optimizing your PPC campaign to achieve a high-quality score
- Evaluating your metrics and adjusting your Ads based on budgets, location and keywords etc.
- Analytic setup