Search Engine Optimization or SEO is a process of improving a website so it ranks higher in search results. The higher your website page is in ranking the more visible it becomes to potential visitors/customers.
Google shows what people what the most?
Approximately 30% of all visitors click the first search result. 15% click the second and 10% the third link on result page. So by improving your SEO you make better chances to attract more visitors, it helps to get a higher page ranking.
Search Engine Optimization is giving both People and Google what they want
The ultimate reason SEO is essential is that it can help you achieve many of your business goals. SEO helps you improve the customer experience, build better relationships with your audience, bring more people to your site, give you an edge over the competition and increase conversions, which means more sales, more loyal customers, and more growth for your business.
Types of Search engine optimization
On page SEO
On page SEO has one main rule “Content is the KING“. But not just any content. We need to give people what they want to read. Therefore we need to start with Keyword Research.
Keyword Research is technique of looking for words, sentences and phrases connected to your website and how customers are searching for them.
Creating great content, once you have found word you want to rank for, and you have optimize your title and meta keywords according to it. You will need to write a content that will help people stay longer on your website.
Keyword optimization is process of adding right keywords in your content. Once you have finished a keyword research and figure out what phrase should appear in your text process of optimizing text and SEO meta tags according to this phrase is called keyword optimization.
These are three main categories in on page SEO process, but later these are sub-categorized to Alt & Title tags, Header tags, Meta Descriptions, User Friendly design, Internal Links and Outbound Links, Image optimization, Mobile Responsive, Site speed, URL optimization.
Technical SEO refers to website and server optimization. Goal of this phase of SEO is to make website as crawlables as possible and helping search engine indexing fast and efficient. Part of Technical SEO are:
Off page SEO
Key goal of off page SEO is to build up the best reputation for a website. This can be done withe improving and creating new website relationships trough process of building backlinks.
Let’s say Mia owns a cake shop and she wants to increase her website ranking, she had done have done all the previous steps, she did a keyword research, she optimized content… But her website is still not at the top of the page because it doesn’t have a cretin authority between websites. After that she contacts few very big websites like a local newspaper that have cocking section and few other very big and good ranked websites. She asked them for a cake review. Once they do a review of her cakes and link to her website her website will look more reliable in eyes of search engines and will start ranking higher.