Social Media Marketing or SMM is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, services, product or offers. With great Social Media Marketing you can increase traffic on your website. Build up your brand! And learn a lot from people’s reactions.
The main goal of Social Media Marketing is to improve communication with users, increase brand visibility and reach more customers.
Today Social Media is an important part of every business. The best way to promote your company, and maybe the easiest one is through Social Media.
Turn Your Likes into Leads?
Here we are going to answer your question and let you know our SMM process. How we could help you improve your online social presentation.
First step is creating SMM presentation
The first steps is to make business pages ( Facebook, Twitter, LinkedIn, Instagram, Google maps… ) on social media for your company. Now that you have social media business pages we will need to create plan to refresh them and give them a better experience and fresh look. Then we need to make a profile of your future visitors and follower, your buyer persona. Once we know who are your followers we are going to create SMM strategy. Social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business’s social pages.
How is SMM strategy created?
Account manger, copywriters and designers will came up with appropriate plan, for example, posting 2 times a week. Plus reaction to events. Every Tuesday and Thursday our team will create a post, image, story, text or video that will be posted on your business page. If you are planning to give out something for free or you are announcing something new that can make a perfect post that will attract new followers and keep the old ones entertained. Rest of the SMM micro content can be stuff like images on what are you currently working on. Wishes for holidays like Merry Christmas cards. If you are willing to go step further and create content on daily basis we will together with your needs create a plan that will publish new content made by us but with a lot of collaboration with you. So that our content looks always fresh.
Furthermore we will optimize conversion goals, for example, you are promoting on social networks by only posting images, Rodller will take care that these images are linked to some kind of conversion. Downloading white paper can be a prefect example. Or booking for a free lesson. Rodller team will cover all analytics, research, copywrite of content, design, strategy and keep your SMM always fresh and updated.
Upgrading to paid content Advertising
When you are ready to go step further we can start promoting your social media content. This is a great way to increase brand awareness and gain new audience. First step is creating a target audience based on your current audience. By doing analytics based on demographics, interests, behaviors, and more we create Pay Per Click ads that will promote your content.
Chat Bot Ads
With Chat bots we can increase automatic conversions and promotions both on you social media channels and on your website. How that works?
When a visitor enters your Facebook Page or Website with implemented chat in the bottom right corner chat window pops up. First sentence needs to spark the conversion once user clicks on “Continue as First name” you have a new lead!
We can automate conversions, for example if we notice that there are many conversations that are asking for support we can ask them to answer series of question which will end in resolving their problem faster and easier. We can connect messenger to landing page and collect users emails. After that we can do Email Marketing or continue with Facebook targeted promotions.